Eurozone B2B Website

Last year, the websites of the company´s three brands (Royal Caribbean, Celebrity Cruises and Azamara Cruises) were modified and redesigned, in order to create an unique responsive access platform for travel agencies. The main objectives were to create greater brand consistency, better efficiency in Marketing, Sales and Revenue resources, enhancing strong relations with partners and improving conversion rate in the Booking funnel.

The website, which was overly simplistic in terms of style and presentation, was replaced by a website based on hierarchies and visual language. The use of powerful images combined with the corporate palette of each brand, brings the right touch of modernity also improving the user experience.

All images are property of Royal Caribbean International Ltd.

Date: 2019 / Client: Royal Caribbean / Role: Art Direction & Graphic Design /