Laura Ocampo

LM Neuquén

The morning newspaper of the Argentine city of Neuquén has relaunched its product with a renewed challenge and a deep modification of its masthead. The new design allows including more news items on the same page and uses colours strategically to draw the attention of readers to the most important news. The use of Primo font family on the headlines is a distinctive element and contributes to a better presentation.

Format: 186 x 276 mm

Project prepared by Estudi Cases I Associats.

Date: Published in Neuquén, Argentina - 2014 / Client: Diario La Mañana de Neuquén / Role: Graphic Designer /